COMO EMPRENDER PROYECTOS DIGITALES - HOW TO UNDERSTAND DIGITAL PROJECTS

Publication date: 22-03-2021
Last change date: 29-04-2024
Uploader: JOAN SANS
Organisation: Escola Antoni Algueró

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Keywords: DIGITAL, PROYECTO, DAFO, MERCADO, PORTER, FINANCIACIÓN, BUSINESS PLAN, CANVAS, MARKETING, VUCA, AGILE, PROJECT, SWOT, FINANCING
Fields of knowlegde: Graphic & web design, Packaging, Web & Mobile Technology, Audio-visual techniques, Management, marketing, Quality & standardisation, Health & Safety, Sustainability & Environment , Energy, CO2 reduction, Circular economy, Leadership, Sales, Information security
Language: Spanish

Abstract

Las plataformas digitales han hecho que los negocios tradicionales tengan que actualizarse, ya que hay mucha competencia en el mundo online. Debemos ser conscientes de que la mayoría de los consumidores buscan cualquier necesidad en Internet antes de tomar cualquier decisión, por lo que si tu producto o servicio no está de forma online, no aparecerás para resolver ninguna de su necesidad.

Digital platforms have made traditional businesses have to update, since there is a lot of competition in the online world. We must be aware that most consumers search for any need on the Internet before making any decision, so if your product or service is not online, you will not appear to solve any of their needs.

Learning outcomes

Análisis general, DAFO, Estudio de mercado, Definición del proyecto, financiación del proyecto, Business Plan, estrategia, CANVAS, Plan de marketing, técnicas Ágile, entornos VUCA, reinversión de beneficios.

General analysis, SWOT, Market study, Project definition, project financing, Business Plan, strategy, CANVAS, Marketing Plan, Agile techniques, VUCA environments, reinvestment of profits.

Estimated study time: 20 hours
Estimated total time: 20 hours
Required software: ZOOM Y EVOLCAMPUS
EQF Levels: EQF 2, EQF 3
Education type: Incompany, Other Material types: Cases , Exercises , Presentations , Questionnaires , Simulations, Video’s
Content areas: Graphic & web design, Packaging, Web & Mobile Technology, Audio-visual techniques, Management, marketing, Quality & standardisation, Health & Safety, Sustainability & Environment , Energy, CO2 reduction, Circular economy, Leadership, Sales, Information security

COMO EMPRENDER PROYECTOS DIGITALES..pptx (470 kB)

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