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LINKEDIN

Publication date: 10-02-2021
Last change date: 29-04-2024
Uploader:  JOAN SANS
Organisation:  Escola Antoni Algueró

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Keywords: LINKEDIN, REDES SOCIALES, EMPRESA, MERCADO, MARKETING, CONTACTOS, VENTAS, ESTRATEGIA. SOCIAL NETWORKS, COMPANY, MARKET, MARKETING, CONTACTS, SALES, STRATEGY.
Fields of knowlegde: Typography & Layout, Graphic & web design, Photography, Premedia-Prepress, Printing, Finishing, Packaging, Web & Mobile Technology, Gaming, Audio-visual techniques, Management, marketing, Quality & standardisation, Health & Safety, Sustainability & Environment , Energy, CO2 reduction, Circular economy, Social skills, Leadership, Sales, Information security, Other
Language: Spanish

Abstract

LinkedIn para empresas se ha convertido en uno de los focos estratégicos de cualquier negocio con presencia digital y que entiende la importancia de estar allí donde está su público objetivo.   Junto al trabajo de networking y la visibilidad de una empresa en LinkedIn, esta red social profesional también es muy relevante para campañas de publicidad y para la generación de contenidos.

LinkedIn for companies has become one of the strategic focuses of any business with a digital presence and that understands the importance of being where its target audience is. Along with networking work and the visibility of a company on LinkedIn, this professional social network is also very relevant for advertising campaigns and for the generation of content.

Learning outcomes

Crear perfil. Conocer el algoritmo. Tipos de perfiles, visibilidad y alcance. Hashtags, como usarlos para ser efectivos. Publicaciones. Impacto. Como lanzar las publicaciones. Enlaces externos. Acciones los Like o “me gusta”. Los comentarios en las publicaciones. Trucos para compartir. La importancia del video. Formatos de las publicaciones. Artículos o blogs. Publicar de forma inteligente. Sacar rendimiento a la página de la empresa. Conclusiones.

Create profile. Know the algorithm. Types of profiles, visibility and reach. Hashtags, how to use them to be effective. Publications. Impact. How to launch publications. External links. Like or “I like” actions. The comments on the publications. Tricks to share. The importance of video. Publication formats. Articles or blogs. Publish smartly. Get more out of the company page. Conclusions.







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