Introduction to Graphic Arts History and Technology

Abstract

This course aims to present the basic structure and characteristics of the Graphic Arts History and Technology, which concerns the integrated production -in the broad sense- mainly of printed matter, but also of electronic media in visual communication. It presents the content of the discipline, its specific characteristics and its structure, as a science and technology, as design and production, as industry and business, but also as an art and tradition, in conjunction with continuous technological developments.

In particular, the term 'graphic arts', complementary and other definitions used, the constitution and types of business and the main areas of print production are presented and analysed. The main technologies and processes involved in the design, management and production of printed matter are also presented. 

Learning outcomes

Upon completion of this unit of educational content, students should be able to:

• Know what graphic arts are and how they are defined.
• Identify the characteristics and areas of the graphic arts discipline.
• Know the structure and constitution of the Graphic Arts business.
• Name the partnerships and other participants in the production of Graphic Arts.

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