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Entrepreneurial skills for female entrepreneurs in the Creative Industry – student & teachers manuals

Publication date: 18-01-2021
Last change date: 18-01-2021
Uploader:  Eva Bouwman
Organisation:  Stivako

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Keywords: entrepreneurship, female, creative industry, management, competences, women, printmedia.
Fields of knowlegde: Management, marketing
Language: English


This entrepreneurship course especially developed for female entrepreneurs within the creative industry, and for women and students that would like to become an entrepreneur within the creative industry. The course covers all entrepreneurial aspects of managing a business. In addition to the entrepreneurial aspects within the course, competences are added to every step of the entrepreneurial journey of designing your business optimally.

Learning outcomes

-competences for successful entrepreneurship
-differences men/women in approaching entrepreneurial competences
-future competences
-a mission statement and the relation vision, mission, mission statement
-set SMART goals that align the mission statement
-how to conduct a macro/meso analysis of the external environment of your (future) business 
-perform a risk analysis by conducting a SWOT-analysis
-forecast the future through scenario planning
-the 7S-model & the product lifecycle

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